Affinity Program

Our Commitment has identified two areas where we can make a difference – Route 66 historic preservation activities; or, in collaboration with our subscribers, specialized critical care medical facilities for children. Our Affinity Program is how we make that happen.


Historic Route 66 Preservation (RT66) funds are available to qualified communities and groups working to preserve and enhance the legacy that is Historic Route 66 - the history, infrastructure and related culture. RT66 funding applications are carefully vetted by for both merit and the applying entity's legal qualification to receive funding. When approved, funds go directly to the entity (or its approved fiscal agent) on behalf of subscribers.

Critical Care Medical Facilities for Children (CCMC) funds support specific charitable entities. CCMC designation is the result of a formal application to by organized groups of subscribers (social clubs, civic groups, charities, etc.).

CCMC applications are carefully vetted by for authenticity of the charitable entity – in USA must be a IRS 501(c)(3). When approved, funds go directly to the CCMC (or its fiscal agent) on behalf of the sponsoring group.

How Does this Work?

Funded RT66 activities and CCMC charitable entities each have an easily identifiable Title/Affinity Designation. These appear in a pull-down listing as part of the Account Registration process. Examples are:




The default Affinity designation (no action necessary) directs funds to RT66.GENERALFUND. Registrants who wish to support a CCMC will choose the Affinity designation for their entity, e.g. TEMPLE.STUCHILDRENSHOSP


Affinity Choice

The designations listed here specify the use of Affinity Program funding.

Route 66 Historic Preservation (RT66) designations begin with RT66 followed by a recognizable name of a location, state or an organization.




Critical Care Medical Facilities for Children (CCMC) designations are the actual name or a recognizable contraction of the charity’s name.




Choosing a Cause Identity: The default cause is RT66.GENERALFUND. No action required by the subscriber. Scroll down to find your choice of a specific RT66 project or specific CCMC charity.

Affinity Example

There is More

No time limit: New email subscribers using a specific CCMC designation can add to a growing base of supporters indefinitely.

Affinity 'roll-over': A CCMC will continue to receive funds annually from on behalf of its supporters. One requirement - subscribers using the specific CCMC's Affinity designation must stay current with their subscriptions.

FAQs - Affinity Program

Why did create an Affinity Program?

The RT66 component helps preserve and enhance what is left of Historic Route 66. Small contributions from many people add up. Preserving Historic Route 66 for posterity requires funding and working together. Route 66 is our business. Giving back is investing in our future.

The CCMC component acknowledges that many subscribers (particularly those outside the USA) have pressing needs with higher priorities closer to home. The CCMC provides subscriber groups an option for supporting worthy local/regional charitable causes.

How much of's revenues go toward Affinity programming?

Gross or net revenue? A $5 USD deduction from a $48 USD (with coupon designation) annual subscription is over 10% of our gross revenue.

Does show subscribers what is being done with the Affinity funds?

Yes. A summary of the Affinity Program's annual audit will be available on this web site.

Is it correct that the funding for an Affinity entity will continue indefinitely (annually) if subscribers remain current?


Is it correct that the subscriber base using a particular Affinity code can grow indefinitely?


May I change my affinity code if I choose to support a different Affinity cause?

Yes. Login to your account. Select the Affinity cause you prefer from the pull down list.

If I change my Affinity cause, how soon will the change take effect?

It takes effect when the subscription is renewed. The Affinity deduction is made immediately after registration or renewal.

Who do we contact to obtain more information on the Affinity program?

Contact the Affinity Program Director using our Contact form